Animation
Animation is a process that gave illusion of movement that is creating by drawings, objects and computer images. A good example is Radiohead "Paranoid Android"
They made this into animation because they wanted do stuff that they cant do in real life at the time when it was released, for an example; the flying naked angels. Also they made this into an animation due to surreal realism lyrics in the song.
Impressionist
Impressionist is when a music video is showing something experimental to try to create mood and or a sense and having the narrative straight. Here’s an example of Radiohead's Street sprit.
This is impressionist music video because it is not narrative, shot black and white that, the way it was shot gives the music video a cold atmosphere and that makes it sad and depressing. It’s also in slow motion to give it a weird effect for the audience. This is good makes us want to watch the music vide more instead of listening to the track.
Homage and referencing
Homage is a type of music video tributes a TV show, music video, film that recreates elements. For a here's a music video of Weezer's "Buddy holly". This is good example homage and refencing because is recreating elements of TV show "Happy Days" with having the original characters using digital effects and also having the same set that happy days had. It also kind pastige because it shows it has a 50s theme in it. This video works as homage/ pasitge because it is kind of relating to the song "Buddy Holly" who was huge music superstar in 1950s. This is a good homage because having the orginal characters is gives the audience a clear decription on who the homage is directly to.
In concert or live
"In concert or live" is a type of music video that the artist perform live or in concert. This is perfect example of music video because this not a recording of the album track, it is live performance of the band. They are not miming, but in the video they added the track vocals in post production.
Narrative
Narrative music video is when a video that show a story is. This is a good example of narrative music video because it shows two different stories. This is good narrative because all the stories all based on the lyrics, so it’s really like visual representation of the song.
Parody
Parody is type of music video that takes a mickey out of something or someone. Here's a good example of a parody "Weird Al" Yankovic - Fat".
It is the same video from the original one "bad", but it has funnier elements. For an example in the original one you see Michael Jackson being a criminal, but in this video you see him being fat, so basically his taking mick out of the original video. There’s reference in it because he dance like Michael Jackson and dress like Michael Jackson. This parody works well because it shows how camp Michael Jackson is. There is an issue if this is homage in a way because of the similarities from the original video.
Split screen
Split screen is a technique that makes the screen or images split into two parts or more. Here an example of Destiny's child's Emotion that has split screen throughout the music video.
In this music video have three split screens that show three stories. It works because it creates tension and its creating some sort of irony because the main characters unaware what's currently happening right now
Chroma Key
Chroma key is when shooting something against the green or blue screen, so that in post production they will put a background, for an example; weather forecast. Here's a good example of a music video using a chroma key.
In this video, you see the band performing front of the green screen and see them performing into a virtual world using post production. I think they done this take sort mickey out of CGI/ digital effects etc. I think this is good because it will allow the audience to get a little insight on how they used CGI in music videos.
Cutting to the beat
Cutting to the beat is when a clip is cutting to the beat, so whenever there’s a beat, the cut move to the next cut. Here’s a good example of cutting to the beat, “Lethal Bizzle – Fire”.
This video is a good example of it because it is up tempo and its face paced and that allows creates excitement for the audience.
Camera movement and angle
A good example of music video using a lot of camera movement is “keane’s Is It Any Wonder”. In this video it has of tracking shots in a train way that can make tension for the audience. It allows the audience to intense relationship that can lead to emotional distance. What is good about the video, is that the tracking is very fast which can effect the viewer’ mood and make it exciting.
Miming
In General, music videos have got miming in it. Here's a example of a miming in music video. " Alica Keys' Fallin"
Miming in music videos is essential in terms of promoting the track, without miming it will make the music video look cheap, and lose interest of the track.
Hip Hop conventions
the conventions in hip hop video music video are nice looking grls (to portray themselves as whores), they have expensive cars, rappers all wear jewellery, which is term known as "Bling-Bling" and they always flash money. Here's an hip hop video that has the typicial conventions.
In the 80s, (when Hip hop was not popular) their music videos are all about coming from neighourhood and not forgeeting where you come from etc. where as today in music videos is all making money and showing off their jewellery.
In concert or live
"In concert or live" is a type of music video that the artist perform live or in concert. This is perfect example of music video because this not a recording of the album track, it is live performance of the band. They are not miming, but in the video they added the track vocals in post production, so that it will help to prmote the single. I think this good because it will promote the band as a live band and that could lead to ticket sales.
